2/15/2023 0 Comments Lucid motors interior![]() James Hawkins (ex-Aston Martin), design chief Derek Jenkins (Audi, VW, Mazda), and their colleagues squarely nailed the fundamentals for their first production vehicle, the remarkable 2022 Air. No question that Lucid’s leadership, including senior engineering director Dr. “Because it’s all about engineering fundamentals.” “With raw intellect, it doesn’t matter if the other people on the team are from automotive, aerospace, or elsewhere,” Bach explained. He said Rawlinson looks for “raw intellect times hours,” meaning drive and desire. “Peter is the amalgamating leader at Lucid,” noted Eric Bach, the senior VP of product and chief engineer who left Volkswagen to join the Lucid crusade. The then-obscure startup had just six engineers when Rawlinson joined in 2009. Rawlinson, who previously led Model S development at Tesla and was top engineer at Jaguar and Lotus before that, used a similar talent pitch at Tesla. ![]() “It will be outstanding for your career it will be stimulating,” he told them. ![]() “We have a very small team of brilliant engineers that we’ve managed to attract to the company with a vision: to do the best electric vehicle ever,” he explained. Is there a proven formula for creating a top-notch engineering organization and benchmark product from scratch? Lucid Motors CEO Peter Rawlinson shared his approach at the company’s Newark, Calif, headquarters. The motor and inverter are more important to how we get the range and efficiency.” The battery is just the gas tank of the EV.
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